Do we get to approve the episode before it goes live?
Yes. You see the cut with your placements in it and can flag anything before it ships. What we won't do is change a founder's answer — the reason the format works is that it isn't an ad, and viewers can tell the difference.
Can we choose who gets interviewed?
You choose the profile — category, company size, region, the kind of operator you sell to. We shortlist real founders who fit it and confirm the booking with you before we shoot.
Can we use the footage ourselves?
That's part of it. You get the master and the cutdowns to run on your own social, in paid, on your site and in sales decks. Most sponsors get more mileage out of that than the original post.
What does the audience actually look like?
Brand founders, ecommerce and retail operators, agency and creator-economy people — largely DTC and CPG. We share current figures per campaign rather than publishing a number here that goes stale.
What do you need from us to get started?
The category you sell into, the kind of operator you want to be in front of, and anything you'd like raised on camera. We build the shortlist and the shoot schedule around that, and confirm both with you before we book a single guest.
